Here is the Starbucks Site on VIA instant coffee.
In the "Ideas in Action" area of My Starbucks Idea posted an entry "Be the First to Try Starbucks Newest Iced Coffee!"
"I’m excited to introduce you to our newest product in the Starbucks VIA family – Starbucks VIA® Iced Coffee! Starting on 6/29, you’ll be able to pick-up a 5-pack of our new Starbucks VIA Iced Coffee in participating U.S. stores.
Starbucks VIA® Iced Coffee is a great pick-me-up all year round, but especially as the weather gets warmer. Specially designed for mixing with cold water and lightly sweetened with natural cane sugar, Starbucks VIA® Iced Coffee is the perfect summer companion. Just add it to a tall glass of water or water bottle, stir or shake, and you’ll instantly have a delicious and refreshing cup of Starbucks® iced coffee. Each packet makes a 16 fluid ounce beverage so you can stay cool wherever the summer takes you."
I replied and was sent a 5-pack of Starbucks VIA® Iced Coffee. It arrived today. I shared it with co-workers. So far one co-worker has tried it. He mixed it in a water bottle. He had no issue with the mixing but found that it needed sugar and creamer. He's not a huge fan, but he is a fan of VIA.
This time I mixed the VIA iced up in my personal cold cup. Again it dissolved very well, and I found it sweet enough. Original via doesn't blend well with cold water, and only makes 8 ounces instead of 16. I did end up adding a packet of powdered creamer to add a little creaminess to the drink. It was smooth, not at all bitter, and over all a nice afternoon treat on this hot summer day.
Thanks Starbucks for providing me with this coffee for the purpose of promoting it!
Here is another great blog post by CoffeeVanilla about the new iced via.
See my prior, original, post about Starbucks VIA Ready Brew Iced
That prior post was inspired by Starbucks Melody's post Iced Via Ready Brew is the hot Starbucks news
Pictures
The package I received the the mail.
letter, iced via:
The cardboard container holding the packets
front:
side:
back:
back, open flap:
other side:
the bottom:
The packet itself.
front of the packet:
back of the packet:
inside:
Hey it looks like I went to Starbucks!
I only wish this powdered creamer mixed in as well as the via in cold water.
The letter:
Monday, June 21, 2010
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